This area has all logo assets and guidelines. Files are mostly .png here. Full SVG asset link at bottom of page.
Our Wordmark is an homage to the visual aesthetic of the early 90’s, rendered in a handwritten script custom created just for us. Its letter forms are deliberately imperfect and written with urgency, as a rally cry to fanatics everywhere.
Respect the Wordmark and use it consistently to build recognition, respect, and hype.
Our Wordmark is available in multiple formats, but this stacked version is how we use it most often, when space allows.
Wordmark 2 provides a horizontally oriented format for use in applications where our stacked Wordmark seems out of place or disproportional.
Our Monogram is the boldest application of our identity. It scales to both large and small applications, but take care to use it only when we’ve established our full identity – Krause House – in close proximity. An alternate application of the Monogram, brings our color palette into our identity. Best used when paired with designs that use coordinating colors.
As a global community it’s important to recognize the multiple languages of Krause House. Use this set of translated Wordmarks for language specific applications.
