The gestural stroke from our Wordmark is a graphic element all its own that we call our Vibe Swipe. In certain applications it may be used to lend Krause House flavor, as these examples show.
As our brand identity was developed, the application here was uncovered showing the extendibility of the Vibe Swipe interacting with photography. For now this application is a concept, but we encourage experimentation.
NOTE: Images are for illustration purposes only and NOT FOR REPRODUCTION. Image rights are retained by the photographer.
Vibe Swipe (PNG)
Our Pattern library includes synth waves, sport oriented graphics, throwback prints - and we’re just getting started.
When applying Pattern, consider applying the Krause House Gradients in combination with Tan Krause as an accent.
Our Patterns and Krause House gradients also work in Away Mode with Dark House as an accent.
Home Patterns (PNG)
Away Patterns
Vibe Swipe SVG Files (Google Drive):