05.09.24 - Post ClashTV.pdf

Summary:

Following a call with ClashTV CEO, Jonathan Anastas, @Mario @Debra Lutz @Shannon Lanigan and @itsunclejon met to discuss the pros of cons regarding NYC activation sponsorship with In The Lab &/or ClashTV.

It was determined that due to the financial benefits and exposure, partnering for this specific event with In The Lab makes the most sense, however we further ideated on how a working with ClashTV may work in the future given their unique approach to fan voting and content capture. We came up with the following solutions:

1. We intro ClashTV to the Big3 as a coverage sponsor for their portion of the Arthur Ashe jamboree
2. We leverage ClashTV’s ability to incentivize content creators by checking with the Big3 for permissions on live streaming Pig Pen activities during the game when CBS is not exclusive coverage partner. If we can’t get access there, use ClashTV to help gather footage for fan-generated short form content.

Action Items:

• Write Jonathan Anastas a follow up email
• Make a one pager for Nav @ In The Lab to begin planning NYC event
  • Youth camp by Evette/Bone Collector will feed into The Cage game?